Finding signs in Cultural Units

Begins 9:15pm GMT

SS[ I am butting right in before she can really start talking about Eco and Semiotic-botics.  I am so irritated by being thrown into dealing with the complexity of two opposing contradictory semantic fields of my own: tenants in my house in South Africa, and the woman who is caring for it.  Man I am pissed having to deal with this from afar.  One party ‘thought’ that the other would notify them of arrival time; the ‘other’ thought the ‘other’ should just appear!]

OS[nobody reading this – if indeed anyone ever does read it – gives a toss about your cultural challenges.  Although, it does tie in with what Eco is saying.  Get out of your head on onto the page]

Eco uses the example of ‘images interpreting books’ to show how cultural units can be materially testable.  They are, he claims, ‘physically within our grasp’ (page 71).  Music, books, colors are physically, materially and materialistically testable.   The three main semiotic categories are: the MEANING of the sign-vehicle; the INTENSIONAL or componential analysis which allows for the segmentation of the cultural unit; each UNIT composing the compential tree of a sememe.  “Semiotics is simply the science of this culturally performed (if unexpressed competence).”

OS[did you really understand all of that?]

SS[No, but neither did you cause I see how you just glossed over the definition of interpretant]


Ends 9:40

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